JPN Conceptor, Masato Shimoyama, has worked with some of the world's most prestigious brands as an importer of ultra-luxury mechanical watch brands based in Switzerland and France. As he was exposed to the branding, design, technology and quality of the Swiss luxury watch industry on a daily basis, he wondered if it was possible to create a watch that was more than a Swiss luxury brand, if it could be embodied in a new way, incorporating Japanese technical skills, sensivity, seriousness and the unique Japanese culture.

In the year of 2020, as the new coronavirus is spreading, we have launched the JPN brand in order to introduce Japanese standards to the world. The JPN project involves a team of watch specialists who have combined their strengths and experience to create the first JPN collection, 130R. The carbon case is ultra-light and strong, and all the metal parts are made of grade 5 titanium.

In October 2020, JPN will introduce to the world a genuine real watch that is made in Japan and offers high spec materials, high quality and practicality at an affordable price, equal to or better than Swiss super luxury mechanical watches.


Masato Shimoyama

Born in 1978, he is a Japanese businessman and active professional racing driver, based in Europe since 1994, with a number of national and international achievements. He has been in the watch business since 2013 and is the President of EAUROUGE, a company dealing in luxury watches, mainly Swiss brands.


I have worked as an importer for six ultra-luxury mechanical watch brands based in Switzerland and France, and continue to work with high end brands around the world. My daily contact with the branding, design, technology and quality of the Swiss luxury watch industry has led me to believe that if we could take the Japanese skills, finesse, diligence and unique Japanese culture and bring them to life, we could create watches that are even better than the Swiss brands. And in the middle of the Covid disaster in 2020, we recklessly launched JPN WATCHES.
The first collection is "130R". The case is made of ultra-light and strong forged carbon, and all metal parts are made of grade 5 titanium. 130R is a collection of non-mechanical watches made in Japan with the same materials, quality and practicality as the finest Swiss mechanical watches, but at a price that everyone can afford.

Makoto Nayuki

First class watch repair technician, he started his career as a watchmaker in 1993. As a watch repair technician, he has been involved in the repair of more than 60,000 watches, including quartz watches, tourbillon mechanisms, perpetual calendars, etc. He is the only person in Japan who is authorized to adjust HYT (Swiss High Complication Liquid) watches.


I have been involved in a variety of watch repair work for many years. I am grateful and honored to be able to participate in the production of JPN WATCH from the very beginning as a watch technician.  I would like you to feel the greatness of JPN WATCH and the first collection "130R" which was sent to the world with Japanese technology and design. And I would like to continue to be involved in the creation of wonderful products made in Japan.